Designer

Jake

Heyerdahl

I craft exceptional experiences for mission driven projects.

About Me

Jake Heyerdahl mountain biking

I am a passionate experience/product designer and researcher, with experience building for both mobile and desktop. I specialize in high level design thinking and prototyping.

I got into the design world through my Masters in Human Computer Interaction/design and I bring my experience in applied psychology I gained in my neuroscience undergrad career.

When I am not designing you will find me in the mountains around salt lake city and the world, in the garage working on splitboard prototypes or in the pottery playing with clay.

Name
Jake Heyerdahl
Location
Salt Lake City, Utah
Availability
Open to opportunities

Featured Projects

Ancestry Social Share Flow

Ancestry Social Share Flow

Enhanced social sharing experience to improve user engagement and retention. Created commenting system, reactions, and universal sharing components.

Access Development Design System

Access Development Design System

Led design system creation and management for B2B discount platform.

Pluralsight Learning Center

Pluralsight Learning Center

Redesigned the most visited page on the platform improving usability and UX.

Reset Wearable BioFeedback

Reset Wearable BioFeedback

Designed user experience for wearable biofeedback technology platform.

Coming Soon
OLA Canadian Non Profit Database

OLA Canadian Non Profit Database

Building grant/funding database UI to help Canadian nonprofit and First Nations organizations.

Pre-emt Wearable Addiction Intervention

Pre-emt Wearable Addiction Intervention

Designed intervention system for wearable addiction prevention technology.

Eskenazi Museum AR Experience

Eskenazi Museum AR Experience

Created augmented reality experience for museum visitors to enhance engagement.

Experience

Product Designer / AI Developer

OLA Consulting | May 2025 – Present

Building out the grant/funding database UI for OLA to help Canadian nonprofit and First Nations organizations find relevant grants and streamline applications. Using v0 and other AI tools to design and build at the same time.

Senior User Experience Designer

Access Development | July 2023 – Oct 2024

Led UX design and research for a B2B discount platform, managing the design system and all product iterations. Increased monthly hotel product revenue by 30% through redesigned booking flows and enhanced theme park ticket purchases by 17%.

User Experience Designer

Ancestry | June 2021 – Feb 2023

Redesigned the messaging center and social sharing flow, improving user engagement. Created clickable prototypes for user interviews and usability testing. Contributed to growth team's efforts on optimizing onboarding experiences.

Product Designer

Pluralsight | May 2020 – Aug 2020

Led the redesign of the most visited page on the platform, resulting in improved usability and user experience. Conducted stakeholder interviews and applied data-driven approach to design decisions.

Master of Science in Human-Computer Interaction / Design

Indiana University | 2019 – 2021

Focused on user experience design, research methodologies, and applied psychology in digital interfaces. Specialized in design thinking, prototyping, and human-centered design principles.

Bachelor of Science in Neuroscience

Purdue University | 2012 – 2016

Studied applied psychology, cognitive science, and neuroscience fundamentals. Developed analytical thinking and research skills that inform my user-centered design approach.

Skills

Figma
Design Systems
v0
Claude Code
Component Management
Clickable Prototypes
UserZoom
After Effects
Illustrator
Blender
Unity
Dovetail

Get In Touch