Builder

Jake

Heyerdahl

Cutting edge AI Development.

MS in HCI and 5 Years of Design Experience.

Full stack experience developer ready to build.

About Me

Jake Heyerdahl

I am a passionate experience/product designer, researcher and developer with experience building for both mobile and desktop. I specialize in high level design thinking and prototyping.

I got into the design world through my Masters in Human Computer Interaction/design and I bring my experience in applied psychology I gained in my neuroscience undergrad career.

When I am not designing you will find me in the mountains around salt lake city and the world, in the garage working on splitboard prototypes or in the pottery playing with clay.

Name
Jake Heyerdahl
Location
Salt Lake City, Utah
Availability
Open to opportunities

Featured Projects

Ancestry Message Center

Ancestry Message Center

Redesigned messaging center to improve user engagement and communication flow

Added file attachments, reactions, faceted search, and conversation archiving

Created modern messaging experience for genealogy research collaboration

Key Outcomes

  • Reduced overall churn by 4%
  • Increased time on platform by 7%
  • Received higher satisfaction ratings by power users
Access Development Hotels

Access Development Hotels

Complete redesign of hotel booking flows focusing on user experience optimization

Enhanced search functionality and streamlined booking process

Improved desktop to mobile visual cohesion and responsiveness

Key Outcomes

  • 30% increase in monthly revenue
  • 15% increase in invoice amounts
  • 3.5% increase in conversion
Ancestry Social Share Flow

Ancestry Social Share Flow

Enhanced social sharing experience to improve user engagement and retention

Created comprehensive commenting system with reactions and interactions

Built universal sharing components for family history discoveries

Key Outcomes

  • Increased user engagement
  • Improved family collaboration
  • Better content discovery
Access Development Design System

Access Development Design System

Led creation and management of comprehensive design system for B2B platform

Established consistent design patterns and component libraries

Created flow library as ultimate source of truth for design documentation

Key Outcomes

  • Improved design consistency
  • Faster development cycles
  • Enhanced team collaboration
Pluralsight Learning Center

Pluralsight Learning Center

Redesigned the most visited page on the platform to improve usability

Focused on learning path discovery and progress tracking

Enhanced personalized content recommendations and user experience

Key Outcomes

  • Enhanced learning experience
  • Improved content discovery
  • Better progress tracking
Reset Wearable BioFeedback

Reset Wearable BioFeedback

Designed comprehensive user experience for wearable biofeedback technology

Created intuitive interfaces for real-time biological data visualization

Developed user-friendly health insights and monitoring dashboards

Key Outcomes

  • Intuitive data visualization
  • Improved user health insights
  • Seamless wearable integration
OLA Canadian Non Profit Database

OLA Canadian Non Profit Database

Coming Soon

Building grant/funding database for Canadian nonprofit organizations

Creating intuitive search and filtering systems for complex grant data

Helping First Nations organizations discover funding opportunities

Key Outcomes

  • Improved funding discovery
  • Enhanced search capabilities
  • Streamlined application process
Pre-emt Wearable Addiction Intervention

Pre-emt Wearable Addiction Intervention

Designed intervention system for wearable addiction prevention technology

Created user-centered interfaces for real-time behavioral monitoring

Built intervention triggers and recovery support tools

Key Outcomes

  • Real-time intervention system
  • Behavioral pattern recognition
  • Privacy-focused design
Eskenazi Museum AR Experience

Eskenazi Museum AR Experience

Created augmented reality experience for museum visitors

Designed interactive AR interfaces overlaying digital content onto artworks

Enhanced engagement with art collections through immersive learning

Key Outcomes

  • Enhanced visitor engagement
  • Interactive learning experiences
  • Innovative AR implementation

Experience

Product Designer / AI Developer

OLA Consulting | May 2025 – Present

Building out the grant/funding database UI for OLA to help Canadian nonprofit and First Nations organizations find relevant grants and streamline applications. Using v0 and other AI tools to design and build at the same time.

Senior User Experience Designer

Access Development | July 2023 – Oct 2024

Led UX design and research for a B2B discount platform, managing the design system and all product iterations. Increased monthly hotel product revenue by 30% through redesigned booking flows and enhanced theme park ticket purchases by 17%.

User Experience Designer

Ancestry | June 2021 – Feb 2023

Redesigned the messaging center and social sharing flow, improving user engagement. Created clickable prototypes for user interviews and usability testing. Contributed to growth team's efforts on optimizing onboarding experiences.

Product Designer

Pluralsight | May 2020 – Aug 2020

Led the redesign of the most visited page on the platform, resulting in improved usability and user experience. Conducted stakeholder interviews and applied data-driven approach to design decisions.

Master of Science in Human-Computer Interaction / Design

Indiana University | 2019 – 2021

Focused on user experience design, research methodologies, and applied psychology in digital interfaces. Specialized in design thinking, prototyping, and human-centered design principles.

Bachelor of Science in Neuroscience

Purdue University | 2012 – 2016

Studied applied psychology, cognitive science, and neuroscience fundamentals. Developed analytical thinking and research skills that inform my user-centered design approach.

Skills

Figma
Design Systems
v0
Claude Code
Component Management
Clickable Prototypes
UserZoom
After Effects
Illustrator
Blender
Unity
Dovetail

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